Your pixels are losing conversions that your ad
platforms never see
When conversion signals degrade, platform AI optimizes on partial data. Bids drift. CPAs rise. Budget allocation breaks down. RedTrack captures original first-party events server-side and routes them directly to ad platforms — so the feedback loop that drives optimization stays intact.
Why your conversion signals are breaking
Pixels depend on browser permission. Browsers are progressively removing it. The result isn’t a tracking inconvenience — it’s incomplete data feeding the decisions you make every day.
Privacy & consent restrictions
iOS App Tracking Transparency, GDPR requirements, and consent managers limit what pixels can capture. When users opt out or decline consent, those conversions disappear from your reports entirely.
End of third-party cookies
Browsers are phasing out third-party cookies, breaking the connection between ad clicks and conversions that pixels have relied on for years.
Ad blockers
A growing percentage of users block tracking scripts entirely. Every blocked pixel is a conversion you never see — a blind spot in your data.
The visibility gap
When conversions go missing at the source, every decision you make downstream is compromised:
- You can’t see which campaigns, creatives, and channels actually drive results
- You can’t trust the numbers you’re using to allocate budget
- You can’t confidently scale what appears to be working
- You can’t identify problems before they waste significant spend
One consistent first-party data layer
Restoring signal quality isn’t about recovering every last data point. It’s about building a reliable first-party data foundation that gives you complete visibility into what’s actually happening:
- Capture conversions at the source, beyond browser limitations
- Consolidate data from all sources — pixels, postbacks, server events
- Structure and store as your single source of truth
- See what’s actually working across campaigns, channels, and creatives
Top media buyers worldwide use RedTrack
What signal restoration means for you
Different teams face different visibility challenges. Here’s how complete first-party data helps each one see what’s actually happening.
Reliable conversion data across networks and offers
- When you’re running traffic across multiple networks and offer sources, you don’t control the pixel — you depend on postbacks. Delayed, incomplete, or misconfigured postbacks mean conversions go missing before you can act on them.
- RedTrack closes the postback gap with direct server-to-server connections across networks and offer sources. Every conversion is captured, attributed, and available in real time — regardless of who controls the landing page or offer environment.
Complete data to see what drives long-term customer value
- When conversions go missing, you lose more than today’s numbers. You lose the ability to see which campaigns drive repeat purchases, which channels bring high-value customers, and which creatives build long-term revenue.
- RedTrack captures every purchase through first-party tracking, giving you complete visibility into customer behavior over time. With complete data, you can finally see which campaigns drive compounding customer value — not just which ones trigger a first conversion.
Consistent data quality across every client
- Each client comes with different tracking setups, platforms, and levels of data loss. Without a consistent approach to data capture, you’re comparing performance across accounts with fundamentally different visibility.
- RedTrack deploys the same first-party tracking infrastructure across every client account. Data quality becomes a consistent baseline, not a variable determined by each client’s legacy setup. You can finally compare apples to apples.
Trusted by performance marketers
Easy campaign setup and fast A/B testing
Elevating our marketing strategies with precision tracking
Complete tool with incredible support
Advanced tracking with robust integration
Simple UI, reliable features, and responsive support
Reliable server-side tracking with high-accuracy CAPI integrations
Efficient conversion tracking, technical setup
A robust and reliable platform for precise online conversion tracking
Not ready for the full platform?
For teams who want to start with signal restoration only, Relay provides a free entry point. Restore your conversion signals before committing to the full RedTrack platform.
