RedTrack is the ideal cookieless tracking tool for
Ecommerce businesses and DTC brands
You can't optimize campaigns when 40% of your sales happen in a tracking blackout.
Your Facebook pixel shows 200 sales this month. Your bank deposited revenue from 340 orders. The 140 "conversions from direct traffic" actually happened when customers used Safari, blocked cookies, or checked out through accelerated flows that skip your JavaScript entirely.
Your Google Analytics reports a 2.1% conversion rate. Your actual rate? Unknown. Could be 3.5%. Could be 1.8%. You're making budget decisions on incomplete data, cutting profitable campaigns, and scaling money drainers. Every iOS update and browser privacy enhancement creates bigger tracking gaps you can't see or measure.
Worse: Ad platform algorithms can't see the data you don't track, so their campaign optimization efforts deliver poor results.
RedTrack fixes this with:
Server-side tracking
When browser tracking fails, our S2S architecture captures conversions directly from your backend. No JavaScript dependency. No cookies. No blocked pixels. Track iOS users, Safari, Firefox Enhanced Privacy, Brave, and users of ad blockers - automatically.
First-party data collection
Use first-party tracking on your domain instead of the third-party cookies browsers block. You get higher data quality, better customer trust, full GDPR and CCPA compliance.
Conversion API integrations
Get direct connections to Meta CAPI, Google Enhanced Conversions, TikTok Events API. RedTrack sends conversion event signals from your server directly to ad platforms, allowing their algorithms to improve targeting based on factual customer data, even from iOS users.
Multichannel attribution
Track customers across ad platforms in one dashboard. See the touchpoints that drive conversions and identify weak spots in your funnels so you can optimize them.
Privacy-compliant by design
Built for GDPR, CCPA, and evolving regulations. Collect conversion data for optimization while respecting user privacy at all times. No risky workarounds - you get reliable data within the rules.
The outcome:
Recover your missed conversions. Make decisions on complete data, not fragments. Discover your true conversion rate, ROI, and customer acquisition cost - not platform estimates that are riddled with gaps. Gain the confidence to scale knowing that you’re making data-based decisions.
Affiliate media buyers
You can't scale offers reliably when your tracking misses up to 45% of your conversions.
You’re running affiliate campaigns across Facebook, Google, TikTok, Snapchat, and other platforms. Your tracking shows 47 conversions this week. Your affiliate network paid you for 68. The 21 "mystery conversions" happened when users blocked cookies, used iOS Safari, or Mozilla with Enhanced Privacy. You’re happy you got them, but have no idea which campaigns or offers drove them.
Your profitable campaigns? Probably more profitable than you think. Your break-even tests? Might actually be winners. The underperformers you paused? Could've scaled if you'd seen true conversion data. You're making optimization decisions on 65% of the truth while competitors using server-side tracking eat your lunch.
Worse: You've tried cookie-based tracking plugins. They work for around 60% of the traffic, but fail silently for everyone else. You've set up postback tracking with some networks, but half don't support it or implement it poorly. Google Analytics shows behavior, but can't connect conversions to ad platforms when ad blockers stop cookies. You can’t make truly strategic moves because you lack reliable conversion data.
RedTrack fixes this with:
Server-side postback tracking
When conversions fire, S2S tracking catches them regardless of browser, device, or privacy settings. No gaps. You can match every commission to specific offers, campaigns, ads, and keywords.
Multi-network postback aggregation
Running offers across MaxBounty, ClickBank, CJ, and TrafficJunky? Consolidate postbacks from all networks into one dashboard. See all your conversions across every offer and network so you can easily scale what works.
Multichannel attribution
Native ads drive landing page visits but low immediate conversions. Days later those users convert through your retargeting pixel, making retargeting look like your winner. Multichannel shows native brought the buyers and retargeting just reminded them.
Conversion API integrations
Send enriched conversion signals directly to Facebook, TikTok, Bing, and Google through conversion APIs. This ensures platforms get the data they need to optimize your campaigns even when browser pixels fail. It also means you get better ROAS because algorithms find more people who look like your audience.
The outcome:
Recover the 30-40% of conversions you've been missing. Know your true ROI per offer, traffic source, and creative. Scale winners confidently on accurate data. Pause losers fast without wondering if tracking gaps fooled you. Stop leaving money on the table and build a sustainable affiliate business on reliable data.
Performance marketing agencies
You can't prove ROI to clients when their tracking loses half the conversions.
You’re managing 20 ecommerce clients. Your Meta dashboards show decent ROAS. But clients keep asking why their Google Analytics reports don't match their platform dashboards. Client A sees 50 conversions in GA but 83 conversions in TikTok. Client B's Shopify analytics contradict Google Analytics, which contradicts Facebook, and none of them reconcile with actual revenue.
You talk about iOS updates, cookie blocking, and browser restrictions. But clients don't care about technical excuses - they want to know if their $15,000/month spend is working so they can allocate the next $15K strategically. You can't answer confidently because 30-50% of conversions happen in tracking blind spots. You're defending campaigns on incomplete data while clients lose trust.
RedTrack fixes this with:
Unified cookieless infrastructure
Deploy cookieless tracking across your entire portfolio from one dashboard. No per-client implementation. No waiting on developers. No conflicts with WooCommerce, Shopify, or other plugins. Works regardless of tech stack.
Template-based deployment
Build your tracking infrastructure once and then clone it to new clients in minutes. Onboard 5 clients in the time it took to onboard one.
Conversion APIs
Connect Meta CAPI, Google Enhanced Conversions, TikTok Events API, Pinterest, Snapchat CAPI, and others - for every client. RedTrack will then send stronger conversion signals to ad platforms automatically. Ensure ad platforms get accurate data when browser tracking fails so you can maximize the results you deliver for clients.
White-label reporting
Show clients that their performance matches their costs. No "40% unattributed" disclaimers. No deep dives into how iOS updates changed tracking. Just reliable data showing which campaigns drove conversions, costs, and actual ROI.
Privacy compliance across jurisdictions
Easily manage GDPR for EU clients and CCPA for California clients. RedTrack’s cookieless tracking is privacy-compliant by default. No legal expertise per client needed.
Cross-client performance insights
Get a complete view of your performance data across all clients and spot patterns that fragmented tracking misses. Discover whether the strategy you’ve used for Client A drove results, and roll it out for other clients in minutes if it does.
The outcome:
Stop losing clients over mismatched numbers. Onboard accounts in hours with tracking capturing 95%+ of conversions from day one. Spend time optimizing, not explaining gaps or troubleshooting. Prove ROI with indisputable data. Retain accounts longer with reliable data that survives browser updates and privacy changes.
