Conversion tracking software for media buyers

Conversion tracking software
that works even with ad blockers

Eliminate the blind spots in your attribution. RedTrack gives you accurate conversion tracking across Google Ads, Meta, TikTok, and every other platform you run. Get server-side tracking that works despite ad blockers and is resilient to privacy changes.

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Top media buyers worldwide use RedTrack

5,021+

Media buyers using RedTrack at least twice per week in 2025

1 Billion+

Number of conversions tracked with RedTrack in 2025

$621,2M+

Value of revenue tracked with RedTrack in 2025

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Why most conversion tracking falls short

You're running campaigns across multiple platforms. But your conversion data is incomplete, your customer journey insights are fragmented, and you're making decisions on partial information.

The old way

The RedTrack way

Lose 30-50% of conversions to ad blockers and privacy settings
Capture conversions with server-side tracking that bypasses browser limitations
Piece together data from 5+ ad platforms and analytics tools to understand customer behavior
See the entire customer journey in one unified dashboard
Trust anonymous data points that don't connect to real revenue
Track conversions with enriched data tied to actual customer records
Spend 5+ hours every week manually building reports
Get immediate insights with AI-driven visualizations for all your attribution questions
Guess which touchpoints matter in long sales cycles
Use advanced segmentation and funnel analysis to identify drop-off points

When you need accurate conversion tracking across marketing channels, pixel tracking alone doesn't cut it anymore. RedTrack is the right conversion tracking software for media buyers who want complete visibility without gaps.

What makes RedTrack
the right conversion tracking tool

Server-side architecture beats client-side every time

While competitors still rely on pixels and browser-based client-side tracking, RedTrack captures your conversion data server-side. When ad blockers eliminate up to 45% of pixels, we still track your first-party data. That's attribution accuracy you can trust.

Real-time visibility into user engagement

See exactly what's working right now, not yesterday or hours ago. Live dashboards report clicks and conversions in real time and are enriched with cost and revenue data every 5-30 minutes across all marketing channels. Catch winners early. Stop losers fast and protect your profits.

Designed for modern performance marketing strategies

Ad platforms can't optimize campaigns they can't measure. Whether you're running TikTok ads, Google campaigns, or managing affiliates, RedTrack ensures every platform gets stronger conversion signals. This helps ad platforms improve their targeting so they start showing your ads to people who look like your customers.

RedTrack is the ideal conversion tracking tool for

Affiliate media buyers

You can't optimize what you can't see in real-time.

You're running 5 offers across 3 traffic sources, testing 20 ad variations. By the time your affiliate network's tracking catches up (usually hours later), that winning combo is already saturated or the offer switched to weekly payouts.

Worse: Your network's tracking says one thing, Meta says another, with Google and TikTok showing different results as well. You're flying blind on which ad-offer-channel combination actually prints money, and you burn budget testing underperformers twice.

RedTrack fixes this with:

  • Independent, real-time attribution

    See which specific ad + offer + traffic source combination converts within minutes, not hours. Based on your data, not a network's delayed postbacks.

  • Instant offer switching

    Offer dies? Swap to a new one across all campaigns in 60 seconds. No rebuilding tracking links. No downtime between tests.

  • Cross-network performance view

    Running the same vertical across MaxBounty and ClickBank? See which network actually pays out fastest and highest - all in one dashboard.

  • Cloud-based stability

    No servers to maintain, no unexpected crashes at 2 AM, no tracking gaps when you need data most.

The outcome:

Test 10 ad-offer combinations in the time it used to take to test one. Stop losers within minutes, not hours. Scale winners before they saturate. Your clicks accounted for, your spend optimized.

Ecommerce businesses and DTC brands

You've got a winning campaign, but you're afraid to scale it.

It's doing $5K/day at 3x ROAS in Meta's dashboard. You know you should push it to $15K, but you've been burned before.

Last time you scaled aggressively, ROAS collapsed because half the conversions weren't tracking properly and the algorithm got confused.

So you play it safe. You leave money on the table. You cripple your growth because you don't trust your data.

RedTrack fixes this with:

  • Server-side tracking you can trust

    95%+ accuracy means that when you see 3x ROAS, it's real. No hidden conversion gaps. No nasty surprises when you 3x the budget.

  • Conversion API that helps algorithms deliver better results

    Feed accurate conversion data back to ad platforms continuously. Their algorithms optimize your campaigns as you increase spend, improving performance instead of collapsing it.

  • Real-time channel performance monitoring

    See efficiency changes the moment they happen. If that TikTok campaign starts burning through your budget, you know immediately - not three days and $5K later.

  • Multi-touch attribution for honest contribution

    Stop giving Instagram full credit for sales your email sequence closed. See the actual customer journey so you can allocate costs correctly.

The outcome:

Scale winning campaigns without fear. Test bigger budgets with confidence because your data is accurate. Grow faster than competitors stuck second-guessing their dashboards.

Performance marketing agencies

Optimize your process to grow your client base without increasing headcount.

You run campaigns on Meta, Google, TikTok, Bings, and other platforms for every client you manage, so your data is scattered everywhere. Creating reports to prove ROI eats hours, and your junior staff can't do it, so it creates bottlenecks only two team members can solve. You'd like to grow your client roster, but you know you can't do it without increasing headcount.

RedTrack fixes this with:

  • Multi-client workspaces

    Manage all accounts from one dashboard with role-based access

  • White-label reporting

    Allow clients to access their data in branded dashboards that update in real-time so you can show proof of performance.

  • AI-driven reporting

    Stop wasting time building manual reports. Create custom data visualizations in seconds with AI Copilot

  • Onboarding templates

    Launch new clients with templates to accelerate your time-to-value.

The outcome:

Serve more clients with the same team size. Charge premium rates because your efficiency allows for better service. Build a genuinely scalable, profitable agency, not just a busier one.

Eliminate the gaps in your conversion tracking

Join 20K+ performance marketers tracking 1B+ conversions per year with RedTrack.

No credit card required for 14-day trial

How conversion tracking software should work

Capture every conversion (even the ones platforms miss)

Server-side tracking that actually works

RedTrack processes conversion events on your server, not in the user's browser. Ad blockers can't touch it. iOS restrictions don't affect it. Cross-device tracking stays intact. You get accurate data on your conversions.

First-party data you control

Your conversion data lives on your domain. You get full ownership of customer data, user behavior patterns, and marketing performance metrics. No sampling. No limits.

Event tracking for everyone

Track purchases, form submissions, demo requests, offline events or any other conversion event that matters to your business. Set up event tracking with in a few clicks.

ad tracking software

Understand the full customer journey

See every touchpoint, not just the last click

Most analytics tools show you where conversions happen. RedTrack shows you how they happen. See ad interactions, landing page visits, and other engagement points across the customer journey.

Get multi-touch reporting for complex customer paths

Choose from 8 attribution models that are designed for businesses with multiple marketing channels contributing to each conversion. Know how much each touchpoint influences a conversion so you can optimize the weak spots in your funnels.

Unlock unbiased attribution that connects the dots

Whenever you run multichannel campaigns, your numbers don't add up. Meta shows 24 conversions, Google 22, TikTok 21, and your reports show 55 conversions total. This happens because each ad platform and analytics tool uses a different attribution model, so they end up claiming the same conversions.
RedTrack collects first-party data, counts each conversion once, and shows you the clean, unbiased truth. Make budget moves based on attribution you can trust.

ad tracking software

Get deep insights without data analysts

User segmentation that reveals patterns

Segment customers by source, behavior, value, geography - any dimension. Identify which segments convert best and where to focus your marketing spend.

Funnel analysis for optimization

Map your conversion funnel step-by-step. Identify drop-off points. Test solutions. Boost conversion rates systematically.

Real-time analytics for smarter planning

Make strategy decisions on fresh conversion metrics, not historical data. Plan and optimize marketing campaigns based on what works now to scale with confidence.

ad tracking software

Connect your entire marketing stack

Works with your existing tools

Integrates with ad platforms, ecommerce platforms, affiliate networks, CRM systems, and other marketing tools. RedTrack becomes your tracking and attribution platform while your other analytics tools keep running.

Built for in-house teams and agencies

Performance marketing agencies can manage multiple client accounts with white-label reporting. In-house media buying teams get unlimited users and complete transparency into digital marketing performance.

All the features you need, none you don't

Conversion tracking tool, analytics platform, automation engine, and reporting dashboard in one. Stop paying for three separate tools.

Publisher and partner tracking

Running affiliate or partner programs? Give publishers controlled access to see their performance data through the Publisher Panel.
Share data openly with partners to build trust. Control what each affiliate can see. Track affiliate-driven revenue next to your ad spend for a complete ROI view.

ad tracking software

Trusted by performance marketers

StarStarStarStarStar
4.4 on G2

Start tracking your conversions accurately

Join 20K+ performance marketers tracking 1B+ conversions per year with RedTrack.

No credit card required for 14-day trial

Frequently Asked Questions

  • What makes server-side tracking better than pixel tracking?

    Server-side tracking processes conversion data on your server instead of the user's browser. This means ad blockers can't block it, iOS privacy features don't affect it, and you capture 100% of conversions instead of losing 30-50% like pixel-based tools. You get accurate conversion data regardless of browser settings.

  • Does RedTrack replace Google Analytics?

    No. RedTrack complements it. Google Analytics shows website user behavior. RedTrack tracks your marketing efforts from click to conversion to LTV across all marketing platforms. Many teams use both: GA for site analytics, RedTrack for conversion tracking and marketing attribution.

  • How does cross-device tracking work?

    We use deterministic matching when users log in (100% accurate), plus probabilistic matching based on behavior patterns. This lets you follow the customer journey across devices so you see when someone clicks an ad on mobile but converts on desktop.

  • How fast does data update?

    Cost data syncs from ad platforms every 5-30 minutes (depending on your plan). Clicks and conversion tracking is instant - you see events as they happen.

  • Can I track conversions from multiple marketing channels?

    Yes. Track conversions from Google Ads, Facebook, TikTok, affiliate networks, display campaigns, email, organic - essentially any traffic source. All conversion events flow into one dashboard, so you understand which channels work together.

  • What kind of conversions can I track?

    Track any conversion event: purchases, form submissions, demo requests, signups, downloads, calls, or custom events you define. Set up event tracking for your specific business model.

  • How quickly does data update?

    Conversion data appears instantly when events fire. Cost data from ad platforms syncs every 5-30 minutes. You get immediate insights instead of waiting 24-72 hours like with some other analytics tools.

  • Is RedTrack suitable for long sales cycles?

    Absolutely. RedTrack is perfect for complex B2B sales with long cycles and multiple touchpoints. Our advanced segmentation and multi-touch attribution show you exactly how prospects move through your funnel over weeks or months.

  • Is RedTrack suitable for mobile app developers?

    Yes, it is. You can track in-app conversion events, link them to acquisition campaigns, and calculate true LTV by source. Our tracking tools work seamlessly for app and web conversions.

  • Do I need technical skills to set this up?

    No coding required for basic setup. We provide templates, one-click integrations, and visual tracking setup. For advanced configurations, our marketing team provides hands-on support. You can be tracking accurately in a few minutes.

Ready to see your ads with reliable data?

Join 1,100+ performance marketing teams who trust RedTrack for accurate attribution and real-time optimization.

No credit card required for 14-day trial