RedTrack is the ideal cookieless tracking tool for
Ecommerce businesses and DTC brands
You can't rely on ad platform optimization when pixels only see half your conversions.
Spending $8,000/month across Facebook and Google. Campaigns look mediocre—2.1x ROAS, rising CPAs. So you cut budgets, kill "underperforming" ad sets, shift spend. Three months later, revenue is down 30%.
The problem wasn't your campaigns. It was your tracking. Facebook's pixel saw 55% of actual conversions. It couldn’t see the other 45% because of cookie-blockers, Safari or iOS users, or Shop Pay checkouts that prevented tracking. So Facebook optimized toward a distorted version of your customer. Every budget decision, audience tweak, and creative test was based on incomplete data.
Worse: Shopify shows 280 orders this month. Facebook claims 140. Google attributes 60 more. The remaining 80 conversions don't exist in any ad platform - no optimization signal, no lookalike data, no conversion value. Your best customers, the ones using privacy browsers or accelerated checkout, are completely invisible to every ad platform, so you’re burning through your budget trying to find more of them.
RedTrack fixes this with:
Full conversion API implementation
Connect directly to Facebook CAPI, Google Enhanced Conversions, TikTok Events API, Pinterest, Snapchat, and Microsoft UET. Server-to-server connections send conversions while bypassing browsers entirely. iOS users, cookie-blockers, and accelerated checkout customers all become visible again.
Event deduplication
RedTrack removes duplicates automatically. Each event you track is attributed to the platform that produced it. Platforms see accurate counts, not inflated numbers wasting optimization budget.
Enriched conversion data
Standard pixels send: purchase happened, value was X. RedTrack sends: purchase value, customer LTV, product category, new vs. returning, full checkout path. Platforms optimize toward your complete buyer profile, not just anyone who clicks.
The outcome:
Recover 40-50% of the conversion signals browser tracking misses. Feed accurate data to algorithms and watch mediocre campaigns become genuinely profitable. Build lookalike audiences from complete customer data. Reduce CPAs as algorithms optimize toward real buyers. Scale confidently on reliable data, not pixel fragments.
Affiliate media buyers
You can't optimize traffic sources when the conversion signals you feed ad platforms are not reliable.
You’re running paid traffic to affiliate offers through Facebook and Google. Clicks land on your storefront, some convert on third-party sites. You know this because postbacks occasionally fire and your dashboard shows some conversions.
But your ad platforms? Complete chaos. Facebook pixel fires on your landing page, but can't track what happens after users click through to an affiliate checkout. Google loses users the moment they leave your site. You're feeding both platforms zero conversion signals, so their algorithms have no idea who actually bought, which audiences convert, or which creatives attract real buyers. You're paying premium CPMs to reach audiences that the platforms are guessing about.
Worse: You've tried workarounds. Server-side postbacks to your own tracking. Custom javascript firing synthetic conversion events when users click affiliate links (not when they actually buy). These patches work temporarily, then performance collapses because you trained Facebook to find people who click, not people who convert. CPCs drop while actual ROI craters.
RedTrack fixes this with:
Closing the attribution loop through CAPI
When a real conversion fires on a third-party network, RedTrack receives the S2S postback, confirms it's a legitimate purchase, then immediately sends accurate conversion events to Facebook CAPI, Google Enhanced Conversions, TikTok Events API, and other connected platforms. They receive real purchase signals from real buyers. No synthetic events. No click-proxies. So they know how to optimize your campaigns for conversions.
Enriched conversion signals
RedTrack doesn't just tell Facebook "a conversion happened." It sends data about the commission value, product category, affiliate network, and new vs. returning customer status. RedTrack passes dynamic values through CAPI so platforms optimize toward the highest-value conversions. This makes Google Smart Bidding and Facebook Value Optimization finally work properly.
Multi-network postback consolidation
Running offers across five or more affiliate networks? Each fires postbacks at different times with different formats. RedTrack normalizes postbacks from every network into standardized conversion events, routing clean data to each ad platform's API simultaneously.
Lookalike audiences from actual buyers
Instead of building lookalikes from everyone who visited or clicked, RedTrack sends actual purchaser data through CAPI. Build audiences from people who completed the full funnel - browsed, clicked through, and converted on affiliate checkouts. The result - audiences who look like your best customers, lower CPMs, and higher conversion rates.
The outcome:
Feed algorithms accurate conversion signals to actually optimize campaigns. Watch CPAs drop as platforms learn from real purchase data instead of click proxies. Build lookalike audiences from verified buyers. Scale profitable offers confidently, knowing every optimization decision reflects what actually.
Performance marketing agencies
You can't retain clients when your campaign reports don't match their analytics data.
You’re managing 18 ecommerce clients. Every month, you send reports showing conversions, ROAS, and CPA. Every month, five or six clients respond: "The numbers look good, but they don’t match what we see in Google Analytics. Plus, revenue is down. What's happening?" You explain about iOS privacy, attribution windows, and browser restrictions. Clients hear one thing: the agency we're paying doesn't know what's working.
Your real problem is that you get incomplete conversion data across every account. Client A's pixel captures 52% of actual conversions. Client B's Google tracking drops 38% of Safari purchases. Client C's WooCommerce plugin fires inconsistently on mobile checkout. You're optimizing on fragmented data, then defending results you can't fully get behind.
Worse: You know Conversion API is the fix. But implementing it properly is a time-draining project for each client. Facebook CAPI needs server access and custom coding. Google Enhanced Conversions needs developer implementation. TikTok's API is documented differently. Each client runs different tech stacks. You're spending 40% of your team's time on tracking implementation instead of campaign management - and you still can't guarantee accurate data tracking.
RedTrack fixes this with:
Single-platform CAPI management
Connect Facebook CAPI, Google Enhanced Conversions, TikTok Events API, Pinterest, and Microsoft UET for every client from one interface. No per-client custom coding. No separate implementation timelines for WooCommerce or Shopify. Just straightforward setup processes for your entire portfolio - no developer work required.
Standardized conversion data across tech stacks
Whether clients run WooCommerce, Shopify Plus, or headless ecommerce, RedTrack normalizes conversion events into the same format. You get consistent data and comparable metrics across all clients.
Conversion data that reconciles
Generate reports where Facebook, Google, and checkout orders match within 5% of each other. No more defending platform discrepancies. No more explaining pixel limitations. Match the conversion data against actual sales and revenue.
The outcome:
Eliminate the gap between reported ROAS and client bank deposits. Onboard new clients with complete CAPI tracking from day one instead of patching after campaigns underperform. Spend billable hours on strategy, not implementation. Retain clients longer because your data matches their analytics and revenue. Improve client campaigns faster with better optimization signals.
