Pricing that makes sense
Predictable costs, unlimited ad spend
Birch charges based on your monthly ad spend across all connected accounts. Scale your campaigns, and your bill scales too — including overage fees if you exceed your tier.
RedTrack uses tier-based pricing independent of ad spend
No surprise overage charges when campaigns scale
Cost sync and automation included — not gated by spend
The difference:
Your success shouldn't increase your tracking costs.
First-party data ownership
Track conversions yourself, not through platform pixels
Birch relies on data from ad platforms or external attribution tools like Hyros and AppsFlyer. RedTrack collects first-party conversion data directly via server-to-server tracking.
Own your conversion data with S2S tracking
Multi-platform CAPI built-in (Meta, Google, TikTok, Snapchat)
82% event match rates vs. 55% industry average
The difference:
Accurate data is the foundation for automation that works.
Unified analytics
Reports you can trust, decisions you can defend
Birch provides creative analytics and scheduled reports. RedTrack adds multi-touch attribution, conversion path analysis, and an AI Copilot for deeper insights.
Multi-touch attribution models built-in
Conversion path reporting across channels
AI Copilot for instant performance insights
The difference:
See the full picture, not just top creatives.
Full media buying stack
Beyond automation: tracking, attribution, and routing
Birch excels at rule-based ad automation. RedTrack combines automation with comprehensive tracking, attribution, and traffic distribution in one platform.
200+ integrations including affiliate networks and ecommerce
Smart traffic distribution with caps and rotation
Works for affiliates, ecommerce, and agencies alike
The difference:
One platform for tracking, attribution, and automation.
