Get trustworthy measurement
from click to conversion
Tracking captures every conversion. Attribution connects it to the right source. Together, they give you the clarity to confidently decide what to scale.
What reliable tracking
and attribution means for you
Different teams use RedTrack in different ways. Here's what consistent, trustworthy measurement enables for each.
See clearly in a fragmented traffic environment
- Know which traffic source and offer combinations actually convert
- Stop losing margin to tracking gaps across multiple networks
- Scale winning campaigns faster with attribution you can verify
- Share consistent performance data with partners through Publisher Panel
Trust your performance data over time
- See which channels drive not just clicks, but actual customers
- Connect ad spend to repeat purchases and long-term value
- Stop making decisions on platform-reported numbers that don't match reality
- Understand true contribution across your full marketing mix
Use one consistent system across all your clients
- Track and attribute performance the same way for all clients
- Build transparent reporting that clients can trust
- Reduce time spent reconciling conflicting platform data
- Maintain clear data separation with individual client accounts
Top media buyers worldwide use RedTrack
Capture the conversions that pixels miss
Server-to-server tracking works where browser-based pixels fail. Your data stays complete regardless of ad blockers, privacy restrictions, or cookie limitations.
- Server-to-server tracking bypasses browser limitations
- First-party data capture that works even with ad blockers
- Persistent click IDs link clicks to their conversions
- Works even with VPNs and privacy-focused browsers
Get attribution you can trust when making decisions
RedTrack aligns how data is collected, deduplicated, and interpreted across systems. The result is attribution you can rely on — consistent, transparent, and built on the rules that work for you.
- Consistent attribution across platforms and channels
- Deduplicated data eliminates double-counting
- Attribution built on configurable rules and models
- Confidence to decide what to scale, pause, or change
Track partners and referrals as reliably as your ad campaigns
Extend the same tracking reliability to partners and referral channels. The Publisher Panel provides controlled access to performance data — giving partners the visibility they need while you maintain control over what's shared.
- Same tracking reliability across partners and referral channels
- Consistent attribution across all partner relationships
- Controlled access to performance data via Publisher Panel
- Manage transparency levels and reporting permissions
Trusted by performance marketers
Easy campaign setup and fast A/B testing
Elevating our marketing strategies with precision tracking
Complete tool with incredible support
Advanced tracking with robust integration
Simple UI, reliable features, and responsive support
Reliable server-side tracking with high-accuracy CAPI integrations
Efficient conversion tracking, technical setup
A robust and reliable platform for precise online conversion tracking
Your ad platforms, analytics tools, and trackers show different numbers
It's normal for reports to differ across platforms. Each system measures performance from a different point of view — and that's before signal loss makes things worse.
Ad platforms
Measure based on the signals they receive — often incomplete due to privacy restrictions and ad blockers.
Analytics tools
Measure user behavior based on pixel data — susceptible to browser limitations and consent banners.
Signal loss
Acts as a multiplier — the gap between what happens and what gets reported grows with each tracking failure.
Attribution isn't about matching numbers everywhere.
It's about data that's reliable enough to act on.
Understand why your reports look the way they do
RedTrack provides a consistent attribution baseline. Exploration tools like conversion paths and attribution models help you understand that baseline — they validate assumptions, not redefine results.
Conversion paths
See how customers move through your funnel so attribution results make sense. Understand the journey before the conversion, not just the final click.
Attribution models
Explore how different channel weighting would affect results — to validate assumptions, not redefine them. Compare last-click, first-click, linear, time-decay, and custom models.
Want to dive deeper into the technical details?
Explore tracking & attribution features