Restore the feedback loop
your ad platforms depend on
Privacy restrictions and ad blockers broke the connection between your ads and your results. RedTrack restores that connection by using first-party data and server-side tracking.
What reliable conversion
signals mean for you
Different teams depend on Conversion API in different ways. Here’s what complete, enriched signals enable for each.
Help ad algorithms optimize campaigns using real conversions
- Send complete conversion data back to platforms even when pixels fail
- Increase Event Match Quality scores with enriched conversion data
- Consistent signal quality whether you run on Meta, Google, TikTok, or native
- Close the signal gap between affiliate networks and ad platforms so every conversion counts
Feed ad platforms purchase data to improve targeting
- Server-side capture significantly reduces missed conversions caused by ad blockers or iOS
- Enrich signals with customer and transaction data for better audience modeling
- Connect ad spend to real purchases, not modeled estimates
- Support for Shopify, WooCommerce, BigCommerce, Magento, and custom setups
Use the same data infrastructure for all your clients
- Same Conversion API setup and quality for every client account
- Transparent reporting backed by data platforms actually received
- Give clients an independent data baseline to evaluate platform-reported results against
- Standardized data flow that scales without rebuilding per client
Top media buyers worldwide use RedTrack
Capture the conversion data that pixels can’t reach
Server-side tracking works where browser-based pixels fail. Your conversion data stays complete regardless of ad blockers, iOS privacy settings, or cookie deprecation.
- Server-to-server tracking collects more signals compared to pixels
- First-party data capture works even with ad blockers and VPNs
- Every conversion event is recorded directly from your backend
- No dependency on third-party cookies
Send each platform enriched data in the format it expects
Each conversion signal is enriched with first-party customer and transaction data, then normalized to match the specific API requirements of each ad platform. Enriched and properly formatted signals mean higher match quality and smarter optimization.
- Signals enriched with customer parameters and transaction details
- Platform-specific normalization for Meta, Google, TikTok, Snapchat, Bing
- Designed to improve Event Match Quality score by sending enriched data
- Deduplication prevents double-counting when pixel and server both fire
Give ad algorithms the data they need to find your best customers
When platforms receive more complete, properly formatted signals, their optimization models operate with fewer blind spots. As a result, their algorithms learn faster and optimize better for your needs.
- Platforms build better audience models from complete conversion data
- Spend your budget on audiences that actually convert, not on guesses
- Reduced gap between platform-reported and actual results
- Confidence to scale spend knowing the feedback loop is working
Trusted by performance marketers
Easy campaign setup and fast A/B testing
Elevating our marketing strategies with precision tracking
Complete tool with incredible support
Advanced tracking with robust integration
Simple UI, reliable features, and responsive support
Reliable server-side tracking with high-accuracy CAPI integrations
Efficient conversion tracking, technical setup
A robust and reliable platform for precise online conversion tracking
Your ad platforms burn budget by optimizing on incomplete data
Privacy changes, ad blockers, and cookie deprecation prevent traditional pixels from sending conversion events back to your platforms. Each missing signal makes campaign optimization less effective and reduce your profit margins.
Broken pixel tracking
Privacy restrictions, iOS changes, and ad blockers prevent browser-based pixels from capturing conversion events. Platforms don’t see what actually happened.
Incomplete optimization signals
When platforms receive partial data, their algorithms target less relevant audiences and allocate budget based on an incomplete picture of what’s working.
Growing signal gap
The more conversions go unreported, the wider the gap between platform-reported performance and reality. Scaling decisions become guesswork.
Conversion API isn’t about adding another integration.
It’s about restoring the data connection your ad platforms need to work properly.
Built for the platforms where your spend happens
RedTrack maintains dedicated Conversion API integrations for each major ad platform. Each one is built to match that platform’s specific data format, field requirements, and event configuration.
Meta Conversions API
Send enriched conversion events directly to Meta’s servers. RedTrack maps your purchase, lead, and custom events to Meta’s required parameters, maximizes Event Match Quality, and deduplicates with pixel events automatically.
TikTok Events API
Deliver server-side conversion data to TikTok in their required format. RedTrack normalizes your events to TikTok’s schema, supports multiple pixel IDs, and ensures conversion signals reach TikTok’s optimization engine reliably.
Snapchat Conversions API
Connect your conversion data to Snapchat’s server-side API. RedTrack formats events to Snapchat’s specifications, passes enriched customer parameters, and keeps signal delivery consistent alongside your other platform integrations.
Want to dive deeper into the technical details?
Explore Conversion API features