Make confident decisions
backed by numbers you can trust
When analytics is built on the same data and attribution you control, it stops being a question mark. Validate what’s working, understand why, and act with clarity.
What trustworthy analytics mean
for you
Different teams rely on analytics in different ways. Here’s what consistent, decision-ready data enables for each.
Validate performance across fragmented traffic, fast
- See campaign and offer performance across multiple traffic sources in one place
- Understand which source-offer-creative combinations are worth scaling
- Verify attribution before acting — consistent numbers replace gut decisions
- Spot underperformers early so you can reallocate spend before it compounds
Connect ad spend to real customer value
- Understand which campaigns drive not just purchases, but repeat buyers
- Tie creative performance to conversion outcomes — not just engagement metrics
- Segment customers to compare behavior, value, and long-term trends across groups
- Track cohort performance and lifetime value to inform scaling decisions
One consistent analytics layer across all your clients
- Same attribution and reporting logic for every client — no per-account guesswork
- Transparent performance data your clients can see and trust
- Compare campaign, creative, and channel performance with a consistent methodology
- Validate the story you tell clients with numbers that hold up under scrutiny
Top media buyers worldwide use RedTrack
Analytics built on data you collected, not estimates
RedTrack analytics are powered by the first-party conversion data and attribution you already configured. That means your numbers reflect what actually happened — not modeled approximations or platform self-reports.
- Performance metrics based on your own first-party tracking data
- Consistent attribution applied across all traffic sources and campaigns
- Cost data synced from ad platforms every 5–30 minutes for up-to-date ROI calculations
- No sampling, no black-box modeling — your data, your numbers
See what’s working across campaigns, channels, and ad platforms
Go beyond surface-level metrics. RedTrack connects cost, conversion, and revenue data across your entire paid media operation — so you can evaluate campaign and channel performance from one consistent view.
- Cross-channel performance analysis from a single, unified dataset
- Multi-dimensional reporting — slice by source, campaign, geo, device, creative, and more
- Attribution models you choose and control, applied consistently across all data
- Conversion path visibility to understand the full journey, not just the last click
Connect what was shown to what happened
Beyond understanding which campaigns and sources perform, RedTrack connects performance back to the creatives that generated it. Using the same attribution and conversion data, you can see which creatives actually lead to conversions — not just impressions or clicks.
- Tie creatives to actual conversion outcomes using your attribution data
- Compare creative performance across different traffic sources and campaigns
- Identify which visuals, messages, and angles drive real business results
- Make creative decisions based on revenue impact, not vanity metrics
Understand how customer value evolves over time
For ecommerce and DTC brands, understanding what happens after the first purchase matters as much as understanding what caused it. RedTrack lets you create customer lists, segment behavior, compare groups, and track how value develops across cohorts.
- Create customer lists to understand and act on different types of buyers
- Segment customers to compare behavior across groups
- Cohort analysis to see how different groups of customers perform long-term
- Lifetime value trends visible and comparable across segments
Trusted by performance marketers
Easy campaign setup and fast A/B testing
Elevating our marketing strategies with precision tracking
Complete tool with incredible support
Advanced tracking with robust integration
Simple UI, reliable features, and responsive support
Reliable server-side tracking with high-accuracy CAPI integrations
Efficient conversion tracking, technical setup
A robust and reliable platform for precise online conversion tracking
Decisions are only as good as the numbers behind them
When conversion data is incomplete or fragmented, every report becomes unreliable. And unreliable reports lead to budget misallocation, missed opportunities, and scaling decisions based on guesswork.
Fragmented data, fragmented decisions
Ad platforms, analytics tools, and tracking systems each measure from a different point of view. Without a unified data layer, performance numbers never quite align — and teams spend more time reconciling reports than acting on them.
Platform bias in self-reported metrics
Each ad platform naturally credits itself. When you rely on their reporting as your source of truth, you’re optimizing based on each platform’s version of success — not your own.
Missing the full picture
Without connecting creatives to conversions, customer behavior to ad spend, and short-term results to long-term value, decisions stay surface-level. Scaling becomes a risk instead of a strategy.
RedTrack analytics don’t add another reporting layer.
They give you one consistent view built on the same data and attribution logic that powers the rest of the platform.
Explore the reports inside
A closer look at the report categories available inside the platform — each one built on the same first-party data and attribution logic.
Performance reports
Evaluate campaigns, traffic sources, and individual ads using consistent attribution and cost data synced from your ad platforms. Break down results by any combination of source, campaign, geo, device, offer, and more — all from one dataset.
Best for:
Validating what’s working before scaling or pausing spend.
Creative reports
See how individual creatives contribute to conversion outcomes. Reports connect images, videos, and ad copy to revenue-level results using the same attribution applied across all your campaigns.
Best for:
Informing creative iteration and production decisions with conversion data.
Customer reports
Build and compare lists of customers by acquisition source, behavior, purchase patterns, or custom criteria. Understand how different buyer groups behave and what distinguishes high-value segments from others.
Best for:
Ecommerce and DTC brands connecting ad spend to customer-level outcomes.
Cohort & LTV reports
Track how groups of customers acquired in the same period develop over time. Compare lifetime value trends, repeat purchase rates, and long-term revenue contribution across cohorts and segments.
Best for:
Deciding which acquisition channels and campaigns deliver lasting profitability.
Conversion path reports
View the full sequence of touchpoints leading to each conversion at the granularity you choose, using the attribution model you select. Conversion path reports don’t redefine your baseline numbers — they help you explore and explain them.
Best for:
Understanding why your numbers look the way they do and validating assumptions.
Want to dive deeper into the technical details?
Explore analytics features